The Big Rapids Community Library (BRCL) offers its community a safe and inclusive place to access educational and recreational programming and resources.

We began with a discovery session to learn more about the character of the BRCL, how it interacts with its community, what kinds of resources it offers, and what the brand and its tools had been lacking. We then developed brand positioning and correlative design directions together, followed by a full identity suite to offer the library’s team flexibility. That flexibility is demonstrated here across a range of proposed brand applications.